Vedio Editing

A. Product Name & Positioning

Product name: Professional Certificate in Video Editing & Post-Production (PC-VEP)
Positioning (one line): A hands-on, industry-ready program that trains storytellers to edit, color, mix and deliver professional video across platforms — from short-form social content to long-form documentary and commercial work.

B. Target Audience & Market Fit

• Primary: Aspiring video editors, content creators, social media managers, junior editors, videographers looking to upskill.

• Secondary: Marketers, small agency staff, filmmakers seeking practical post-production workflows.

• Prerequisites: Basic computer literacy; recommended curiosity with video (smartphone shooting ok). Optional prep module for absolute beginners.

• Pain points solved: Poor editing workflow, lack of storytelling structure, weak color grading/audio mixing skills, inability to deliver platform-ready assets and project files.

C. Transformational Learning Outcomes

Graduates will be able to:

1. Craft cinematic and narrative edits with confident pacing and structure.

2. Use industry editing software (Premiere Pro / Final Cut / DaVinci Resolve) and manage project assets.

3. Color grade to craft mood and visual consistency; perform basic VFX and motion graphics.

4. Clean, mix and master audio for dialogue, music and SFX.

5. Optimize edits for different platforms (Instagram, YouTube, TikTok, broadcast).

6. Implement efficient MAM (media asset management) and delivery pipelines (exports, codecs, versions).

7. Deliver a professional portfolio: short film, branded ad, social campaign & showreel.

D. Curriculum Structure — Modules & Lesson Breakdown (Recommended 12 modules + capstone)

Module 0 — Prep & Foundations (self-paced, 1 week)

• File systems, storage, codecs, project organization, basic editing terminology, workstation setup.

Module 1 — Editing Fundamentals & Storytelling (1 week)

• Cuts, continuity, pacing, rhythm, J-cuts/L-cuts, story arcs, three-act structure.

• Hands-on: edit a 60–90 sec narrative scene.

Module 2 — NLE Deep Dive (2 weeks)

• Primary NLE workflows (Premiere Pro or Final Cut or Resolve): project setup, bins, multicam, proxies, keyboard shortcuts.

• Media management & proxies for large projects.

Module 3 — Advanced Trimming & Performance Editing (1 week)

• Micro-editing, performance shaping, emotional beats, cutting to dialogue.

Module 4 — Motion Graphics & Titles (1 week)

• Intro to After Effects / Fusion basics, animated titles, lower thirds, simple kinetic typography, templates.

Module 5 — Color Theory & Grading (2 weeks)

• Color correction workflow (primary → secondary), LUTs, node vs. layer grading, match shots, skin tones, mood creation.

• Hands-on: grade a short scene and produce final grade.

Module 6 — Sound Design & Mixing (1 week)

• Dialogue cleanup (noise reduction, EQ), ambience, Foley, SFX layering, music selection, stem mixing, loudness standards (LUFS).

Module 7 — Visual Effects Basics (1 week)

• Rotobrush, keying, tracking, simple compositing, green screen workflows.

Module 8 — Workflow Automation & Collaboration (0.5–1 week)

• XML/AAF exports, version control, collaborative review tools (Frame.io, Wipster), proxies, shared storage tips.

Module 9 — Platform Optimization & Deliverables (1 week)

• Export settings, codecs (H.264/HEVC/ProRes), aspect ratios (9:16, 16:9, 1:1), adaptive versions for social and broadcast, captioning/subtitles.

Module 10 — Creative Direction & Client Briefs (1 week)

• Interpreting briefs, shot lists, working with directors/DPs, client revision cycles, creative notes.

Module 11 — Business of Editing & Portfolios (1 week)

• Pricing models, freelance contracts, turnaround SLAs, packaging deliverables, building a showreel and website.

Module 12 — Capstone Production Sprints (3–4 weeks)

• Students deliver 3 varied deliverables: (A) 60–90s narrative/short film scene, (B) 15–60s branded ad optimized for social, (C) 60–90s showreel/compilation with credits and case study. Include project files, LUTs, audio stems, and delivery masters.

E. Course Format, Delivery & Learning Experience

• Format: Hybrid cohort — weekly live masterclass (lecture + demo) + hands-on lab + peer review + mentor office hours.

• Cadence: Pre-work (2–4 hrs), live session (90–120 mins), lab/project work (6–10 hrs).

• Mentorship: 1:10 mentor ratio; premium cohorts include weekly 1:1 review.

• Assets: Downloadable starter packs, project templates, LUT packs, sound FX library, client brief templates.

• Assessment: Submission of weekly lab, graded edits, color & audio pass, final capstone review. Passing requires 75%+ on rubric and approved capstone.

F. Duration, Cohorts & Delivery Options

• Flagship: 12–16 weeks (part-time) — recommended.

• Intensive Bootcamp: 6–8 weeks (full-time).

• Self-paced: 6 months access (no live mentorship).

• Short Workshops: 1–2 day focused workshops (Color Grading, Audio Mixing, Social Cuts).

G. Certification, Badges & Portfolio Criteria

• Certificate: “Professional Certificate in Video Editing & Post-Production” with unique cert ID and verification page.

• Badges: Narrative Editor, Social Editor, Colorist, Sound Designer.

• Portfolio requirement: Publish capstone deliverables + showreel; include project case studies and client brief → required for certificate.

H. Capstone Project & Evaluation Rubric

• Deliverables: Project files, export masters (broadcast & web), color LUT, audio stems, project documentation, case study slide deck, 5-minute recorded presentation.

• Rubric: Storytelling & pacing (25%), technical execution (color & audio) (25%), platform optimization & deliverables (20%), project organization & reproducibility (15%), presentation & case study (15%).

I. Instructor & Mentor Profiles (hiring & onboarding)

• Lead instructor: Senior editor with broadcast/advertising/film credits.

• Mentors/TAs: Working editors, colorists, sound designers, motion graphics artists.

• Guest lecturers: DPs, directors, agency creative directors, platform specialists.

• Onboarding: Instructor guide, lab solutions, grading rubrics, file naming and storage policy.

J. Technology Stack & Tools

• Editing NLEs: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve (editing + color), Avid (optional).

• Motion Graphics: Adobe After Effects, DaVinci Fusion.

• Audio: Adobe Audition, Reaper, Fairlight (Resolve).

• Review & Collaboration: Frame.io, Wipster, Vimeo Review.

• Storage & Delivery: NAS/Shared storage guides, cloud (Google Drive, Dropbox, WeTransfer), delivery via Aspera/Signiant for large masters.

• Plugins & Utilities: Neat Video, Magic Bullet, Red Giant, Izotope RX for audio.

K. Content Development Process (how to build course materials)

1. Define module learning outcomes & competencies.

2. Script micro-lessons and demo projects.

3. Record screen lessons (10–15 min) + full workshop demos.

4. Create starter assets (raw footage packs, LUTs, SFX library).

5. Build lab instructions, answer keys, and review rubrics.

6. Internal QA with practitioners; pilot beta cohort for feedback.

L. Pricing Strategy & Packaging

• Self-paced: $149–$349 (access + certificate).

• Cohort (standard): $699–$1,499 (live sessions + mentor + capstone).

• Cohort (premium): $1,999–$4,999 (1:1 mentorship, portfolio review, job-placement intro).

• Corporate & Team: Custom pricing for private company cohorts or upskilling teams.

• Payment: Installments, scholarships, early-bird discounts.

M. Marketing & Launch Plan (step-by-step)

Top-of-funnel: Tutorial videos (YouTube), showreels, breakdown videos (before/after edits) as lead magnets.
Mid-funnel: Free mini-course (e.g., “5 Ways to Make Your Social Videos Pop”), workshop invites, student showcases.
Bottom-funnel: Portfolio review appointments, demo days, limited seats, cohort discounts.
Channels: YouTube, Instagram, LinkedIn, filmmaker forums, partnerships with camera schools.
KPIs: Lead conversion, cohort fill rate, CAC, demo day attendance, portfolio submission quality.

N. Website & Sales Page Structure (high-conversion)

1. Hero: Program name + one-line transformation + CTA (Apply/Enroll).

2. Outcomes: What students will be able to create (bullets & examples).

3. Curriculum snapshot with module highlights.

4. Tools & assets included.

5. Capstone & portfolio examples (video thumbnails).

6. Instructor bios with credits.

7. Pricing & payment plans.

8. Testimonials & student showreels.

9. FAQ + Apply/Enroll form.

Hero CTA example: “Master professional video editing — build a showreel that gets you hired.”

O. Email Sequence (high-converting, 6 emails)

1. Welcome & starter asset — send raw footage pack + checklist.

2. Problem + proof — before/after edit case study.

3. Curriculum deep dive — modules, tools, time commitment.

4. Social proof — student showreel + instructor note.

5. Offer — pricing, payment plans, scholarship info.

6. Final push — cohort closing + demo day invite.

P. Community, Career & Alumni Services

• Private community (Slack/Discord) with critique channels, job leads, and project swaps.

• Weekly review hours and monthly masterclasses.

• Portfolio review sessions, resume tips for editors, recruiter introductions for premium grads.

Q. Operations & Admin

• Admissions (simple application + optional portfolio review), onboarding checklist, tech checks for student systems.

• Student success manager per cohort, recording & storage of sessions, scheduling for global timezones.

• Billing flows, refunds policy, licenses for third-party assets.

R. Legal, Rights & Compliance

• IP: Students retain rights to their projects; institute may request permission to showcase. Include release templates for footage.

• Licensing: Provide guidance on stock footage/music licensing (Epidemic Sound, Artlist) and fair use.

• T&Cs: Refund policy, code of conduct, acceptable content policy.

S. KPIs & Success Metrics

• Completion rate, capstone approval rate, showreel quality score (rubric), cohort fill rate.

• Career outcomes: portfolio placements, freelance gigs won, job placements.

• Engagement: forum activity, office hours attendance.

T. FAQ (sample site Qs & As)

• Q: Do I need an expensive computer?
  A: A mid-range machine with a decent GPU speeds up work; we provide proxy workflows and cloud options for lower specs.

• Q: Will I get project files?
  A: Yes — every lab includes downloadable raw footage and starter project files.

• Q: Is this suitable for YouTube shorts/TikTok editors?
  A: Yes — we include platform optimization modules and social delivery best practices.

U. Upsells, Specializations & Career Pathways

• Upsells: 1:1 portfolio reviews, client negotiation workshops, advanced color grading package, DaVinci Resolve colorist bootcamp.

• Specializations: Documentary editing, commercial & ad editing, motion graphics, colorist path, sound design path.

• Career paths: Freelance editor, in-house editor, assistant editor, colorist, motion graphics artist.

V. Industry Partnerships & Live Briefs

• Partner with local film schools, production houses, agencies for guest briefs, internships, and hiring pipelines.

• Sponsored briefs where students edit real client footage under supervision.

W. Student Onboarding Flow (detailed)

1. Enrollment confirmation & welcome kit (system requirements, folder structure templates).

2. Pre-course survey (current skill, gear).

3. Access to LMS, project files, LUT packs, SFX library.

4. Orientation live session + tech test.

5. Mentor assignment & cohort calendar.

X. Continuous Improvement

• Post-module feedback, review of capstone outcomes, quarterly curriculum refreshes to include new tools, codecs, and platform formats.

Y. Resource Pack & Templates (to include)

• Starter footage packs (narrative, interview, B-roll), LUT packs, SFX and music stems, thumbnail templates, editing templates (project presets), delivery checklist, client brief templates.

Z. Implementation Timeline & Quick Launch Checklist (10–14 weeks)

Weeks 1–2: Define outcomes, select lead instructor, plan modules.
Weeks 3–6: Produce core video lessons, record demos, assemble starter footage.
Weeks 7–8: Build LMS, sales page, lead magnet (showreel guide).
Weeks 9–10: Run pilot cohort, collect feedback.
Weeks 11–12: Iterate content, finalize certification process.
Weeks 13–14: Launch marketing, open enrollment, start first full cohort.