Custom Web Solutions

A. Product Name & One-Line Positioning

Product name: Professional Certificate in Custom Web Solutions (PC-CWS)
Positioning (one line): A practitioner-focused web development program that teaches modern frontend, backend, and deployment skills through hands-on projects, mentorship, and real client briefs — for professionals who want to design, build, and ship production-grade web applications.

B. Target Audience & Market Fit

• Primary: Junior/mid-level developers, designers wanting to learn build skills, product managers, and technical entrepreneurs.

• Secondary: Freelancers, digital agency staff, and non-technical founders seeking practical web skills.

• Prerequisites: Basic programming fundamentals (HTML/CSS basics encouraged). Provide a prep module for absolute beginners.

• Pain points solved: Gap between design and production, inability to ship responsive & secure apps, lack of structured portfolio projects, and weak deployment/ops skills.

C. Transformational Learning Outcomes (What graduates will be able to do)

By program end students will be able to:

1. Architect and build fully responsive, accessible web applications.

2. Implement modern frontend frameworks and state management patterns.

3. Build robust backend APIs, authentication, and database models.

4. Deploy, secure, and monitor web applications in cloud environments.

5. Integrate third-party services (payments, analytics, CMS).

6. Execute client briefs from requirements to launch and maintain production sites.

7. Present a polished portfolio of live, deployable projects.

D. Curriculum Structure — Modules & Lesson Breakdown (Recommended 12–14 module flagship cohort)

Module 0 — Prep & Foundations (self-paced, 1 week)

• HTML5, CSS3 refresh, basic JavaScript, Git & GitHub intro

• Development environment setup, browser devtools

Module 1 — Modern HTML & CSS Mastery (1 week)

• Semantic HTML, responsive layout patterns (Flexbox/Grid), accessibility basics (a11y)

• Hands-on: responsive landing page

Module 2 — Modern JavaScript (2 weeks)

• ES6+ features, async patterns, module systems, DOM manipulation

• Tooling: NPM, bundlers (Vite/webpack basics)

Module 3 — Frontend Frameworks (2–3 weeks)

• React (or Vue/Next/Svelte depending on stack choice), component architecture, hooks/composables

• State management patterns (Context/Redux/Pinia/MobX or local patterns)

• Hands-on: multi-page SPA

Module 4 — UI/UX & Design Systems (1 week)

• Design principles, component libraries, responsive design system creation

• Hands-on: create a reusable component library (Storybook intro)

Module 5 — Types & Testing (1 week)

• TypeScript fundamentals for safer apps

• Unit & integration testing with Jest/Testing Library, E2E basics with Playwright/Cypress

Module 6 — Backend Fundamentals (2 weeks)

• RESTful API design, Express/Fastify or equivalent, request lifecycle

• Database concepts: relational (Postgres) & NoSQL (MongoDB) basics

• Hands-on: build CRUD API

Module 7 — Authentication & Authorization (1 week)

• OAuth, JWT, session management, role-based access control, social logins

Module 8 — Integrations & Services (1 week)

• Third-party APIs: payments (Stripe), email (SendGrid), file storage (S3), headless CMS (Sanity/Contentful)

• Webhooks and background jobs (Redis/Queue)

Module 9 — Performance & SEO (1 week)

• Web performance fundamentals, lazy loading, image optimization, server-side rendering (SSR/SSG) basics, SEO best practices

Module 10 — DevOps & Deployment (2 weeks)

• Containerization with Docker, CI/CD pipelines (GitHub Actions), cloud deployments (Vercel/Netlify/AWS/GCP)

• SSL, domain management, environment variables, blue-green / canary deploy basics

Module 11 — Security & Privacy (1 week)

• OWASP Top 10, secure coding patterns, CORS, rate limiting, data protection practices (GDPR considerations)

Module 12 — Observability & Maintenance (1 week)

• Logging, monitoring (Prometheus/Grafana or managed tools), error tracking (Sentry), uptime, backups

Module 13 — Productization & Client Workflows (1 week)

• Requirements gathering, scope documents, estimation, client communication, contracts, maintenance plans

Module 14 — Capstone Project & Portfolio (3–4 weeks)

• Real client brief or simulated industry project: design, build, deploy, test, document, and present. Deliverables: live URL, repository, project writeup, client handover doc.

E. Course Format, Delivery & Learning Experience

• Format: Hybrid cohort — weekly live workshops (demo + Q&A), self-paced labs, peer reviews, mentor groups.

• Weekly cadence: Pre-work (2–4 hrs), live session (90–120 mins), lab/project work (4–8 hrs), office hours.

• Mentorship: 1:12 mentor:student, weekly group office hours, fortnightly 1:1 check-ins during capstone.

• Learning Tools: LMS (video + text), GitHub classroom or repo templates, cloud lab sandboxes, Slack/Discord community.

• Assessments: Practical labs, code reviews, PR checklist, capstone review. Passing requires code quality standards + deployed project.

F. Duration, Cohorts & Delivery Options

• Flagship cohort: 14–16 weeks (part-time) — recommended.

• Intensive bootcamp: 8 weeks (full-time).

• Self-paced: 6 months access (no live mentorship).

• Micro-courses: 2–4 week focused modules (e.g., “Production React”, “FastAPI Basics”).

G. Certification, Badging & Portfolio Credentials

• Certification: “Professional Certificate in Custom Web Solutions — Legacy Institute” with unique cert ID and verification page.

• Badges: Module completion badges (OpenBadge) for LinkedIn.

• Portfolio: Each graduate publishes a live project with case study template.

H. Capstone & Project Requirements

• Scope: Real or simulated client project with measurable goals (e.g., conversion, performance).

• Deliverables: Repo with CI, deployed app, README, architecture diagram, post-launch monitoring plan, client handover.

• Evaluation Rubric: Functionality (30%), code quality & tests (25%), UX & accessibility (15%), deployment & ops (15%), documentation & presentation (15%).

I. Instructor & Mentor Profiles (hiring & onboarding)

• Lead instructor: Senior full-stack engineer with production apps and team leadership experience.

• Mentors/TAs: 2–5 developers with practical experience in frontend/backend/deployment.

• Guest lecturers: Designers, security engineers, product managers, CTOs.

• Onboarding pack: Teaching guide, lab solutions, code style guide, grading rubric, recording policy.

J. Technology Stack & Tools (recommended)

• Frontend: React + Next.js (or Vue/Nuxt/SvelteKit option), TypeScript, Tailwind CSS or component library.

• Backend: Node.js (Express/Fastify) or Python (FastAPI), PostgreSQL (primary), Redis for caching/queues.

• DevOps: Docker, GitHub Actions, Vercel/Netlify for frontend, AWS/GCP for full infra, Terraform basics.

• Testing & Monitoring: Jest, Playwright/Cypress, Sentry, Datadog/CloudWatch/Grafana.

• Collaboration: GitHub, Figma (design handoff), Slack/Discord, Loom for demos.

K. Content Development Process (how to build course materials)

1. Define module learning outcomes and competencies.

2. Create lesson plans and slide decks.

3. Record short micro-lectures (6–12 minutes) and full workshop recordings.

4. Develop starter repos, lab instructions, and solutions.

5. Create quizzes, rubrics, and code style guides.

6. Peer review and technical QA.

7. Run a small beta cohort, collect feedback, iterate.

L. Pricing Strategy & Packages

• Self-paced: $199–$499 (access + certificate).

• Cohort (standard): $999–$1,999 (live sessions + mentorship + capstone).

• Cohort (premium): $2,499–$5,000 (1:1 mentorship, portfolio review, guaranteed recruiter intro).

• Enterprise/private cohorts: Custom pricing by seat.

• Payment: Installments (3–6 months), deferred tuition agreements, scholarships for underrepresented groups.

M. Sales Funnel & Marketing Plan (step-by-step)

Top-of-funnel:

• Technical blog posts (performance, architecture case studies).

• Short tutorial videos and GitHub starter templates as lead magnets.

• Free workshop: “Ship Your First Production Web App in 30 Days.”

Mid-funnel:

• Free mini-course + email nurture sequence.

• Student showcases & before/after case studies.

• Live Q&A sessions and cohort demos.

Bottom-funnel:

• Demo day invites, scholarship deadlines, limited seats.

• 1:1 consult calls for pro applicants and corporate proposals.

Channels: LinkedIn, Twitter/X, YouTube, developer forums, partner agencies, bootcamp aggregators.
Metrics: CPL, conversion rate, cohort fill rate, CAC, LTV.

N. Website & Sales Page Content Structure (high-impact)

1. Hero: Program name + core benefit + CTA.

2. Outcomes: 6–8 learner outcomes & career outcomes.

3. Curriculum: Module list + sample lessons.

4. Format & schedule: cohort dates & time commitment.

5. Capstone & portfolio: sample projects.

6. Instructors & mentors.

7. Testimonials & case studies (video + text).

8. Pricing & payment options + FAQs.

9. Apply/Enroll form + scholarship CTA.

CTA copy: “Start building production web apps — Join the next cohort.”

O. Sample High-Conversion Email Sequence (5 emails)

1. Welcome & lead magnet — deliver starter repo and checklist.

2. Problem & social proof — show alumni projects and testimonials.

3. Curriculum deep dive — highlight capstone & mentor access.

4. Offer & logistics — pricing, payment plan, scholarship details.

5. Last call — scarcity, instructor message, demo invite.

(Each email 150–220 words.)

P. Community, Support & Alumni Strategy

• Community: Slack/Discord channels (frontend, backend, devops, jobs).

• Office hours: Weekly mentor office hours + code review sessions.

• Career support: Portfolio reviews, interview prep, job board.

• Alumni: Private group, continued access to sample projects, invite-only masterclasses.

Q. Operations & Admin (day-to-day)

• Enrollment ops: Automated onboarding flows, prerequisites checks, welcome pack.

• Student success: Dedicated manager for cohorts, weekly progress checks.

• Payments: Stripe/PayPal, corporate invoicing.

• Scheduling: Calendar integration, timezone support, recorded sessions.

R. Legal, Privacy & Compliance

• T&Cs: Refund policy, IP ownership of capstone (recommend shared ownership or student retains code rights but institute may showcase).

• Privacy: Data processing agreement, cookie policy, GDPR/PDPA considerations.

• Accessibility: Captions for videos, alt text, accessible course materials.

S. KPIs & Success Metrics (what to measure)

• Academic: Completion rate, pass rate, project deployment rate.

• Commercial: Conversion rate (lead→enroll), CAC, cohort fill rate, average revenue per user.

• Impact: Graduate placement, freelance project wins, client referrals.

• Engagement: Active forum users, PRs submitted, mentor sessions attended.

T. FAQ (samples for site & sales)

• Q: Do I need prior coding experience?
  A: Basic HTML/CSS helpful; we provide a prep module for beginners.

• Q: Will I get a job?
  A: We provide portfolio guidance and interview prep; outcomes depend on effort and market.

• Q: Can I pay in installments?
  A: Yes — multiple payment plans available.

U. Upsell, Specializations & Career Pathways

• Upsells: 1:1 mentorship, portfolio review pack, private client simulation workshops.

• Specializations: E-commerce solutions, headless CMS, PWAs, serverless architectures.

• Career paths: Frontend engineer, full-stack developer, web architect, freelance web consultant.

V. Industry Partnerships & Live Client Briefs

• Partner with local businesses and agencies for capstone briefs and hiring pipelines.

• Offer sponsored projects where students build small client sites under supervision.

W. Student Onboarding Flow (detailed)

1. Enrollment confirmation & welcome email.

2. Pre-course survey (goals, experience).

3. Access to LMS, Slack, starter repos.

4. Orientation live session + tech check.

5. Mentor assignment & cohort calendar.

X. Feedback Loop & Continuous Improvement

• Post-module surveys, bi-weekly NPS, technical QA from mentors.

• Quarterly curriculum refresh to match ecosystem changes (new frameworks, tool updates).

Y. Resource Pack & Templates (what to include)

• Slide decks, starter repos, deployment scripts, CI templates.

• Project templates: README, architecture diagram, testing checklist.

• Marketing assets: promo videos, student showcases, email templates.

Z. Implementation Timeline & Checklist (10–14 week plan)

Weeks 1–2: Define outcomes, choose stack, hire lead instructor.
Weeks 3–6: Produce core curriculum (videos, labs), starter repos, set up LMS.
Weeks 7–8: Build sales page, lead magnet, marketing assets.
Weeks 9–10: Pilot beta cohort (small group) + gather feedback.
Weeks 11–12: Finalize pricing, certification, partnerships.
Weeks 13–14: Launch marketing, open enrollment, first full cohort.