Advanced SEO

A. Product Name & Positioning

Product: Professional Certificate in Advanced SEO & Search Strategy (PC-ASEO)
Positioning: A results-driven certification program that transforms professionals into complete SEO strategists—capable of building, optimizing, and scaling organic visibility using modern analytics, AI-powered insights, and data-first marketing frameworks.

B. Target Audience

• Marketing professionals, copywriters, freelancers, entrepreneurs, and web developers who want to master SEO for business growth.

• Ideal for those with a basic understanding of digital marketing or who’ve completed a foundational SEO course.

• Pain points solved: outdated techniques, algorithm confusion, poor content strategy, lack of measurable ROI, and dependence on paid ads.

C. Core Learning Outcomes

Graduates will be able to:

1. Conduct complete technical, on-page, and off-page SEO audits.

2. Design holistic search strategies aligned with business goals.

3. Master keyword research using modern AI and data tools.

4. Optimize site architecture, speed, UX, and mobile performance.

5. Create and manage link-building, PR, and outreach campaigns.

6. Measure success using analytics, dashboards, and attribution models.

7. Adapt to algorithm updates and future-proof their SEO plans.

D. Curriculum Overview (14 Modules)

Module 0 – SEO Foundations (Revision)

• SEO vs SEM, Core Web Vitals, SERP features, Search intent

Module 1 – Technical SEO Essentials

• Crawling/indexing, canonicalization, XML sitemaps, robots.txt

• Hands-on: site audit using Screaming Frog + Sitebulb

Module 2 – Advanced Keyword Research & Intent Mapping

• AI-assisted keyword clustering, long-tail strategy, SERP analysis

Module 3 – Content Architecture & Topical Authority

• Silo structures, pillar pages, content hierarchy

Module 4 – On-Page Optimization Frameworks

• Metadata, structured data (JSON-LD), entity optimization, featured snippets

Module 5 – User Experience & Core Web Vitals

• Page Speed Insights, mobile usability, engagement signals

Module 6 – Off-Page SEO & Link Ecosystem

• Authority building, PR outreach, guest posts, digital footprint ethics

Module 7 – Local SEO & Map Optimization

• Google Business Profile, NAP consistency, local citations, review systems

Module 8 – E-commerce & Schema Optimization

• Product markup, faceted navigation, index management

Module 9 – Analytics, KPIs & SEO Reporting

• GA4, GSC, Looker Studio dashboards, conversion tracking

Module 10 – AI & Automation in SEO

• Prompt-based keyword generation, AI content validation, automation workflows

Module 11 – Algorithm Updates & Search Trends

• Core updates, Helpful Content System, EEAT signals

Module 12 – SEO for International & Multilingual Sites

• hreflang strategy, geo-targeting, CDN optimization

Module 13 – Strategy Development & Client Communication

• Audit presentation, proposal writing, ROI forecasting

Module 14 – Capstone Project & Certification Presentation

• Full SEO audit + 90-day strategy plan + client pitch

E. Course Delivery Format

• Format: Live cohort (weekly workshops + labs + mentorship)

• Cadence: 1 live session / week + 3–4 hrs self-paced study + 1 mentor review / fortnight

• Tools: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, ChatGPT Pro, Surfer SEO, Notion.

• Learning assets: video lessons, PDF frameworks, checklists, audit templates.

F. Duration & Cohort Models

• Flagship Program: 12–14 weeks (part-time)

• Intensive Bootcamp: 6 weeks (full-time)

• Self-paced track: 6-month access (no mentorship)

G. Certification & Portfolio Requirements

• Deliverables: Technical audit, keyword report, content map, dashboard, and 90-day strategy.

• Evaluation: Audit depth (30%), strategy clarity (25%), implementation plan (25%), presentation & communication (20%).

• Certificate: Digital “Professional Certificate in Advanced SEO” + unique ID + LinkedIn badge.

H. Instructor & Mentorship Structure

• Lead Instructor – Senior SEO strategist with 10 + years experience.

• Mentors – Agency professionals / consultants / analysts.

• Guest Speakers – Google partners, growth managers, content architects.

I. Technology Stack & Tools

• Analytics: GA4, Search Console, Ahrefs, Semrush, Screaming Frog, Sitebulb

• Optimization: Surfer SEO, Clearscope, PageSpeed Insights

• Automation: Zapier, ChatGPT, Sheet formulas, Looker Studio

J. Content Development Process

1. Identify module outcomes + competencies.

2. Create slides, demos, case studies, worksheets.

3. Record bite-size videos (6–12 min).

4. Create templates: audit report, proposal, strategy deck.

5. QA review + pilot cohort.

K. Pricing Strategy

• Self-paced: $199 – $399

• Live Cohort Standard: $899 – $1,499

• Premium Cohort (1:1 Mentor Access): $2,499 +

• Corporate Packages: Custom pricing

L. Marketing & Launch Plan

Top of Funnel: Free mini-course “SEO Auditing for Beginners”, webinars, case studies, SEO checklist downloads.
Middle: Email drips with audit samples and success stories.
Bottom: Cohort demo day, limited seat offers, scholarship deadlines.

Key channels: LinkedIn, YouTube tutorials, Reddit (SEO subforums), partnerships with digital agencies.

M. Website Page Structure

1. Hero: “Become an Advanced SEO Strategist” + CTA.

2. Outcomes & career benefits.

3. Curriculum overview (modules + case studies).

4. Mentorship & tools you’ll learn.

5. Capstone & portfolio samples.

6. Testimonials + Alumni stories.

7. Pricing + payment plans.

8. FAQ + Apply Now button.

N. Sample Email Sequence

1. Welcome: “Your SEO Starter Audit Template Inside”

2. Problem: “The 3 Mistakes Killing Your Organic Growth”

3. Curriculum: “See How We Teach Technical SEO Step by Step”

4. Offer: “Seats Closing for This Cohort — Scholarships Open”

5. Final Call: “Tomorrow You Could Be Optimizing Like a Pro.”

O. Community & Support

• SEO Forum channel for keyword reviews & feedback.

• Weekly mentor AMA sessions.

• Job board + freelance referral network.

• Lifetime alumni Slack access.

P. Metrics & Success Indicators

• Completion rate > 85%

• Student NPS > 70

• Average organic traffic increase in projects > 40%

• Conversion rate > 12% for marketing funnel

Q. Implementation Timeline

• Week 1–2: Curriculum & content build.

• Week 3–4: Beta cohort + feedback.

• Week 5: Sales page & email automation.

• Week 6: Full launch + enrollments.